Do you want to launch yourself into the media industry this is the perfect course for you. Eight, 2 hour weekly, sessions where you will get a complete oversight of the radio industry and real hands on experience in the studio in every session.
Your trainers are international radio professionals that have been in the industry for more than 20 years.
Upon completion of all 8 sessions and the creation of your show reel as assessed by external industry professionals you will be awarded the BCFM radio certificate of excellence. You can choose to study further or we will support you in the distribution of your show reel to radio stations.
Frequency : weekly 2 hour sessions.
Number of students: maximum 8 people
Number of sessions: 8 Sessions for Radio Presenting and Production
Location, 67 Carrer Roc Boronat, Barcelona. 08005. 1 minute walk from llacuna metro station
1) Timeline of radio to today 26/7/2017
How did it all start? Transmitting from Luxembourg and then the North sea, what happened to AM? Why did FM grow to become the dominant technology. Why did DAB work in the UK but not in continental Europe? Why did DRM fail? What is the future for radio in Spain?
2) Radio strategy and formatting 2/8/2017
Every station has a strategy but what need is it meeting? How can you identify what audiences want and if they are listening? Is radio still relevant for advertising, who are the competitors? Does the audience want chat or music? How does this affect the content strategy?
3) Music or talk? It’s all about the audience 9/8/2017
Who is the target audience? What are their gender, age, music preferences and social interests? When are they listening and how can you engage with them? How can you adapt your style of content and delivery?
4) Working the mixing desk, microphone technique 16/8/2017
What are the basics of the mixing desk, microphone technique, music management, using recording and production software. How can you set up streaming software for both audio and video. Trouble shooting when you are under pressure.
5) How to prepare your show and writing the perfect radio link. 23/8/2017
Every DJ is required to entertain or provoke thought in some way. How can your links put a smile on people’s faces whist still communicating the message you wish. Not all presenters need hours of preparation but having some content ready makes the difference between good and exceptional presenters. We show you how to prepare a show outline and content for your shows in the most effective way.
6) Radio Presenting with power and interview techniques 30/8/2017
Once you have mastered all the basics above, it is time to fix any bad habits. All of us quickly develop annoying habits for the listener, overusing words, or repeating subjects. Talking too much or not enough. Allow us to listen to you and feedback any errors you are making.
Interviewing is an art form, getting the best out of guests, allowing them space to express themselves whilst not allowing an interview to become an audience loser. Friendly open questions and tough closed questions, we equip you to ask the right questions at the right moment.
7) What to do after your show: Technical 6/9/2017
For many radios stations, more people listen to the repeat of the show than live. So achieving excellent distribution is really useful. We run through the popular options for music, and talk radio.
How to embed an audio player in your website. How to create a smartphone application. How to broadcast video direct to a facebook page, you tube channel, a web page or smartphone app.
8) Marketing for radio 13/9/2017
Pre-show marketing, live marketing and post show marketing. Different social media serve different purposes. The importance of branding and community building. It’s time to get known.
Interested? Get in touch! [email protected]